Oral-B iO10 hailed the 'Ferrari of toothbrushes' amid £530 cut in Amazon sale (2025)

Oral health is something that people sometimes neglect, and trying to achieve that pearly white smile can seem like a never ending task. However, before you give up hope, some of the best toothbrushes on the market have been given massive discounts on Amazon.

Amazon's Spring Deal Days means that thousands of essential and much-loved items have been given a massive discount. This event is set to last all week, giving you enough time to find the best bargains for you.

Normally the Oral-B iO10 Toothbrush retails for a hefty £830, but you can now grab it for £299.99 after a 64 per cent discount. While this may seem bonkers for a mouth cleaner, its mega price is due to the toothbrush delivering quality results that aren't possible with other devices.

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Much like other Oral-B toothbrushes, you can get 100 per more plaque removal with the iO10 device in the first week compared to other brands. The iO10 toothbrush also has the ability to remove 300 per cent more plague from along the gum line compared to a manual brush.

What makes the iO10 toothbrush stand out against older and cheaper models, is that it features seven cleaning modes to fit your specific needs - daily clean, sensitive, whiten, gum care, intense, super sensitive and tongue clean - all of which you can choose from the display screen.

While other models rely on an app to give you detailed feedback about your clean, the iO sense smart charger will give you real time guidance for your pressure, brushing time and coverage. The iO10 also features the most innovative AI position detection to maximise your clean, as it tracks your brush across all three surfaces of your teeth.

The iO10 toothbrush comes with three toothbrush heads, a charging case, a toothbrush head holder and the iO sense smart charger. If you want to transform your smile, many shoppers agree that it is worth spending the extra money for the full and in depth cleaning experience.

The Oral-B toothbrush currently has a 4.4 star rating, and reviewers have confessed that it was worth the investment. One happy shopper said: "Most of us would lose track of how well we’re scrubbing those pearly whites, but this gadget keeps you honest.

"You don't need to fiddle with an app because it's always in the corner of your eye, giving you a silent, judgmental stare. Plus, the sleek design makes it look like the Ferrari of toothbrushes. The results? Sparkling clean teeth that even my dental hygienist admires."

Another added: "Never have I seen a toothbrush packed with so many features. For those who just want a good clean, it's very simple to use - just like any other electric toothbrush, press the power button and away you go, with a good long battery life and handy power gauge. However, the features for sensitive cleaning, and the accompanying app, are where it comes into its own."

A third five-star reviewer wrote: "This is a really high tech toothbrush. It has nice light up features which tell you how long you should brush for and if you are applying the right pressure and also has a range of modes for whitening and normal brushing.

"I felt my teeth were very clean afterwards. The battery life is good and there is a useful case for travelling which I liked. It is of course a little pricey, but it does a great job."

While a further gushed: "I’ve used electric toothbrushes for many years, both Sonicare and Oral-B, but this is the best I’ve owned yet, by far. I think this is a superb toothbrush. It’s very good quality, cleans my teeth beautifully, motivates me to do so regularly, and the app provides all the information about my brushing habits I could ever want. Highly recommended."

However, this toothbrush didn't live up to everyone's expectations, as one shopper wrote: "Got this for £300 on sale. Even at that price not worth it. The iosense needs to be plugged into a socket at all times to work which isn't convenient. It doesn't recognise the corner of mouth when brushing properly."

If you are wanting to get a pearly white smile in no time, you can click HERE to buy the Oral-B iO10 Toothbrush.

For those you want to spend a bit less money but still get a quality brushing experience, you can get the Oral-B iO9 Toothbrush for £199.99. This is a £300 saving on the usual retail price of £499.99. Alternatively, you can get the Philips Sonicare 7100 Electric Toothbrush for £140.99 instead of the normal RRP of £349.99.

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